WHAT IS TREAD?
TREAD is a mountain bike brand with an alternate monthly magazine and website that cater for South African mountain bikers. TREAD offers novice, intermediate and
experienced mountain bikers quality, relevant, authoritative editorial content to satisfy their desire for information and inspiration.

WHO IS THE TREAD READER?
Affluent males and females mostly between the ages of 25 and 55. The TREAD reader seeks new experiences through travelling to ride new trails, competing in interesting events,
Improving his or her skills and buying new bikes and gear.

WHAT DOES TREAD FOCUS ON?
The TREAD reader wants to know where to find his or her next great mountain biking experience. TREAD consistently features great South African rides, whether it’s a trail or a race, both popular favourites and new rides. The TREAD reader isn’t necessarily fixated on racing, but likes the occasional contest, so we feature interesting events that challenge and capture mountain biking’s free spirit. We interview prominent people in mountain biking, including top racers, sponsors, event directors and industry leaders. And we offer advice from experts in the fields of nutrition, fitness, health and maintenance. A thread that represents a combination of freedom, adventure, nature, self-discovery, friendship and overcoming challenges seamlessly ties all this together.

For any advertising enquiries and our full rate card, please email either chris@treadmag.co.za or joanne@treadmag.co.za

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